This philosophical article explores individuality and innovation (creating new technology) as they relate to the communication approaches of scientists, engineers, and technologists. I suggest that effective communication between technical and non-technical people is difficult because technical communication lacks humanity, a personal dimension. I also suggest that dimension is lacking because technical people give up their identity to be considered competent and I argue that a different approach to communication education for scientists, engineers, and technologists is required to equip them with requisite communication skills to make their personal contribution to successful innovation.

Why are technical writers needed to “translate” the work of technologists into accessible communication? This article looks briefly at the situation that creates the need for technical writers and then argues for a change in that situation so technologists can communicate for themselves. The argument is based on Martin Heidegger's philosophy of meaning, language, and communication. It recommends greater, active involvement of technologists with the “real world” in which their technology will be used, including involvement with people with whom and for whom the technology is being developed. Key concepts presented are that meaning lies in socially-agreed relations among things in the world, not in words or in the relations between words and things; that language actually manifests rather than represents reality; and that technical writers are incapable of fully appreciating and communicating the meaning of what technologists do because they come from a different discipline which constructs meaning differently. It argues that a change in technology practice will engender a new attitude and approach to technical communication that can make technical writers unnecessary except as communication teachers who help develop the communication skills of technologists.