This case examines how functionalist approaches manifest culturally based on users’ contexts. The authors conduct a critical visual semiotic analysis of the race and Hispanic origin questions on the 2010 U.S. Census form, demonstrating how incongruities in design potentially harm people. This demonstrates a need for adding critical analyses to design and research and it refocuses the Society for Technical Communication’s value of promoting the public good on to design and documentation in order to fight injustice.

This article presents a critical, new historical analysis of the 2010 U.S. Census form. The authors demonstrate that the Hispanic origin and race questions, as currently formulated, imply a “double occupancy of Hispanics” that serves a dual function: to simultaneously monitor the Hispanic population growth and inflate the white count by incorporating Hispanics into the white racial category. This double occupancy of Hispanics results in skewed data analyses that support specific political agendas and ultimately produce racial inequities.

In this article, the authors analyze early technical documents produced by the New Mexico Bureau of Immigration (NMBI), including “The Legend of Montezuma” and “Illustrated New Mexico.” The purpose of these documents are clear: to increase the number of white Americans to create a clear white majority when New Mexico became a state and thereby prevent the Mexicans from gaining power. In analyzing these documents, the authors use theoretical frameworks from studies in the history of business and technical writing (SHBTW) and critical whiteness theory to show how early textual representations of New Mexico reproduce racist constructions of native New Mexicans and represent whiteness as the norm.