Chuanrui Zhang

3 articles
Zhejiang University ORCID: 0000-0001-5933-1072

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Research Topics

  1. Exploring Visual Argument from Latent Authority in Short Video Advertising
    doi:10.1007/s10503-025-09653-4
  2. Review: Multimodal Argumentation and Rhetoric in Media Genres
    doi:10.1007/s10503-019-09485-z
  3. Argument by Multimodal Metaphor as Strategic Maneuvering in TV Commercials: A Case Study
    doi:10.1007/s10503-018-9455-0