Cihua Xu

2 articles
📚 Search for Xu in CompPile →
Zhejiang University ORCID: 0000-0002-3420-3610

Loading profile…

Publication Timeline

Co-Author Network

Research Topics

  1. Argumentation Jun 2025
    Exploring Visual Argument from Latent Authority in Short Video Advertising ↗
    Chuanrui Zhang; Zelin Fan; Cihua Xu
    doi:10.1007/s10503-025-09653-4
  2. Argumentation Dec 2018
    Argument by Multimodal Metaphor as Strategic Maneuvering in TV Commercials: A Case Study ↗
    Chuanrui Zhang; Cihua Xu
    qualitative research multimodality
    doi:10.1007/s10503-018-9455-0