Cihua Xu

2 articles
Zhejiang University ORCID: 0000-0002-3420-3610

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Who Reads Xu

Cihua Xu's work travels primarily in Rhetoric (100% of indexed citations) · 1 indexed citations.

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  • Rhetoric — 1

Top citing journals

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  1. Exploring Visual Argument from Latent Authority in Short Video Advertising
    doi:10.1007/s10503-025-09653-4
  2. Argument by Multimodal Metaphor as Strategic Maneuvering in TV Commercials: A Case Study
    doi:10.1007/s10503-018-9455-0