This article deals primarily with the issue(s) of student engagement and technology by examining two YouTube videos, both posted by professor of cultural anthropology Michael Wesch. A critical examination of such texts is both academically revealing and pedagogically useful. By foregrounding the complex interplay of cultural attitudes towards technology, progress, and the purpose(s) of education, scholars and teachers may fruitfully engage students in both the critical study and composition of multi-modal texts. As a gesture in that direction, I view the larger issue of public discourse through the lens of Patricia Roberts-Miller’s taxonomy of models of the public sphere, and Jacques Ranciere’s notion of the distribution of the sensible.

Electronic communication systems, such as a fiber-optic and telephone-delivered videotext service a videoconferencing capability, and a fax network, that have been used to improve the speed and quality of communication to 15000 employees dispersed throughout the state of Florida are described. The ways in which foreseeable changes in the state's demographics, the company's business environment, and emerging media technologies will interact to affect the evolution of the company's employee communication are described.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">></ETX>