Edward A. Malone

9 articles
Missouri University of Science and Technology ORCID: 0000-0002-3594-3522
  1. “Technical Editing and Women Scientists Were Made for Each Other”: Ethaline H. Cortelyou's Career Advice to Women in the Sciences
    Abstract

    Chemist Ethaline Cortelyou, a significant figure in the emerging profession of technical communication in the 1950s, became a national mentor to women in the sciences, first leading them into the practice of technical editing and then away from it. This article presents a case study of her awakening to the true nature and cost of the patriarchal workplace and her own complicity in actively supporting sexist assumptions and the status quo. During the Sputnik crisis, Cortelyou recognized and overcame her internalized sexism, revised her advice to young women in the sciences, and became a public advocate of workplace reform.

    doi:10.1177/00472816231179957
  2. “To Promote That Demand”
    Abstract

    Although various types of documents are called white papers, in technical marketing communication the white paper is usually a document that describes a new or improved technology in order to generate interest in—and promote sales of—that technology. Most sources discussing the history of the white paper assume that marketing white papers evolved from government white papers. They conflate genre history with etymology. At some point in the mid-20th century, the term white paper—denoting a type of government policy document—began being applied to other types of documents, including eventually a particular form of technical marketing communication. This article proposes a revised history of the marketing white paper as a genre. By examining the formal features and characteristic substance of white papers through the lens of their pragmatic value as social action, we show that the marketing white paper of today has much in common with documents from the 16th, 17th, and 18th centuries.

    doi:10.1177/1050651917729861
  3. Quest for the Happy Ending to Mass Effect 3: The Challenges of Cocreation with Consumers in a Post-Certeauian Age
    Abstract

    The controversy surrounding the ending of Mass Effect 3 serves as a case study of a company’s rejection of cocreation with customers. The game designers and players battled for control of the aesthetic space of the game. The company failed to resolve their conflict effectively, allowing players to use social media to transform tactical action into strategic action. This case study has implications for technical communicators who increasingly are collaborating with users in cocreative relationships.

    doi:10.1080/10572252.2016.1257742
  4. Women Organizers of the First Professional Associations in Technical Communication
    Abstract

    Women technical communicators helped to organize many of the first professional associations for technical communicators in the 1940s and 1950s. For some of these women, organizing was an occupational closure strategy of revolutionary usurpation: They may have hoped to position themselves favorably to shape a future profession that was not predicated on hidden forms of their inclusion. Exclusionary and demarcationary forces, however, seem to have ultimately undermined their efforts, alienating some of them and inducing others to adopt a strategy of inclusionary usurpation. In addition to using gender-sensitive revisions of occupational closure theory to explain the phenomenon of the woman organizer, the author chronicles the emergence of 8 professional associations for technical communicators and identifies the women technical communicators who helped to organize them.

    doi:10.1080/10572252.2015.1001291
  5. Eleanor McElwee and the Formation of IEEE PCS
    Abstract

    This article examines the historical professional project that created the Institute of Radio Engineers’ Professional Group on Engineering Writing an Speech (IRE PGEWS)—now called the Institute of Electrical and Electronics Engineers’ Professional Communication Society (IEEE PCS)—and recounts the group’s early history in detail. It also traces the career and recovers the professional contributions of the main organizer of PGEWS: Eleanor M. McElwee (1924–2008). The formation of PGEWS in 1957 was an intraoccupational strategy of inclusionary usurpation by “publications people” seeking to elevate their status within the engineering profession rather than attempting to build a separate profession of technical communication.

    doi:10.1177/0047281615569480
  6. Elsie Ray and the Founding of STC
    Abstract

    Elsie Ray, a research librarian at Anaconda Copper Mining Company, was the prime mover in the effort to organize the Association of Technical Writers and Editors (TWE), one of the organizations that eventually became the Society for Technical Communication (STC). This article seeks to recover Ray's professional contributions and memorialize her as a significant figure in the history of the technical communication profession.

    doi:10.2190/tw.43.2.b
  7. A History of the Future: Prognostication in Technical Communication: An Annotated Bibliography
    Abstract

    Abstract Since the 1950s, technical communicators have been trying to predict future developments in technology, economics, pedagogy, and workplace roles. Prognosticators have included founders of the profession, academics, business leaders, and practitioners. This article examines their predictions to determine what they reveal about technical communication as a discipline. ACKNOWLEDGMENTS The authors would like to thank the following people for their assistance: Xiaoyan Huang, Jie Chen, Prasad Patankar, and the interlibrary loan staff at Missouri S&T. These people assisted by requesting, downloading, and photocopying articles and (in a few cases) correcting citations. The authors would also like to thank the journal's editors and copy editors for their contributions. Notes Full citations for in-text source references are either within the text as part of the annotated bibliographies (divided by publication years: 1952–1990, 1991–2000, or 2001–2010) or within the end-of-text list titled "Additional References." Additional informationNotes on contributorsDavid Wright David Wright has a PhD in Technical Communication from Oklahoma State University. He is currently Assistant Professor of Technical Communication in the Department of English and Technical Communication at Missouri S&T. Edward A. Malone Edward A. Malone is Associate Professor of Technical Communication and Director of Online Graduate Programs in the Department of English and Technical Communication at Missouri S&T. Gowri G. Saraf Gowri G. Saraf has a BE in Instrumentation Technology from R.V. College of Engineering, Bangalore, India, and an MS in Technical Communication from Missouri S&T. Tessa B. Long Tessa B. Long has a BA in Spanish from the University of North Carolina at Wilmington and an MS in Technical Communication from Missouri S&T. Irangi K. Egodapitiya Irangi K. Egodapitiya has a BA with majors in English, sociology, and management from the University of Peradeniya, near Kandy, Sri Lanka, and an MS in Technical Communication from Missouri S&T. Elizabeth M. Roberson Elizabeth M. Roberson has an AS in Business Administration, a BS in English, and a BS in Writing from Drury University in Springfield, Missouri, and an MS in Technical Communication from Missouri S&T.

    doi:10.1080/10572252.2011.596716
  8. Chrysler's “Most Beautiful Engineer”: Lucille J. Pieti in the Pillory of Fame
    Abstract

    The case of Lucille Pieti, a technical writer at Chrysler, serves as a discipline-specific illustration of some of Rossiter's (1995) generalizations about women scientists and engineers after World War II. Like other women with engineering degrees, Pieti emerged from college with high hopes, only to find herself consigned to one of the traditional ghettos for women scientists and engineers: technical communication. Her case is unusual, however, because she became a national celebrity.

    doi:10.1080/10572250903559258
  9. Learned Correctors as Technical Editors
    Abstract

    The technology of movable type in early modern Europe created new communication challenges (e.g., typographical errors) for book producers. These challenges were greater with books written in learned or foreign languages or about scientific or technical subjects. Printers experimented with different strategies to ensure correctness, but the best solution came from delegating jobs to specialists. Freelance scholars were employed by authors, printers, and booksellers to correct books before publication, and some of these learned correctors were early versions of technical editors. Their history may offer insight into current communication concerns, such as the role of learned correctors in our present technological age.

    doi:10.1177/1050651906290232