Emma Frances Bloomfield

4 articles
Bloomfield College ORCID: 0000-0002-6211-4471
  1. Web Archives and Historicizing Rhetorics of Science, Technology, and Medicine: Reflecting on Some Pragmatic and Ethical Considerations
    doi:10.17077/2151-2957.33951
  2. Sensory Engagement with the Rhetoric of Science: Creationist <i>Copia</i> at the Discovery Center for Science and Earth History
    Abstract

    Abstract The Institute for Creation Research (ICR) opened the Discovery Center for Science and Earth History in Dallas, Texas in September 2019. Through immersive exhibits and advanced technology, the museum communicates what ICR purports to be the truth of creation science. Informed by the rhetorical concept of copia, I argue that the Discovery Center deploys sensory evidence to support creationism through the rhetorical strategies of rotation, immersion, and interruption. These material strategies use the senses as vehicles to communicate multiple arguments simultaneously, direct museumgoers’ attention, and amplify lived experiences as valid ways of knowing and evaluating the science of human origins. I conclude by noting the role of sensory rhetorical strategies in other scientific controversies and encouraging additional scholarship into how sensory evidence offers convincing challenges to scientific knowledge.

    doi:10.14321/rhetpublaffa.25.4.0065
  3. Hyperrationality and Rhetorical Constellations in Digital Climate Change Denial: A Multi-Methodological Analysis of the Discourse of Watts up with That
    Abstract

    Using a multi-methodological approach, we analyze member comments in Watts Up With That (WUWT), a climate skeptical Facebook group. Quantitative topic modeling revealed that members claim hyperrationality to undermine climate science. Science-based terms were often connected to other topics, such as immigration and LGBTQ+ rights, creating rhetorical constellations that shifted rhetoric from technical spaces into political and ideological ones. These findings have implications for dealing with the challenge of misinformation’s circulation on social media.

    doi:10.1080/10572252.2021.2019317
  4. The Rhetoric of Energy Darwinism: Neoliberal Piety and Market Autonomy in Economic Discourse
    Abstract

    Energy Darwinism is a metaphor used in economic discourse that proposes markets will naturally become greener and cleaner as fossil fuel costs increase. Influenced by Kenneth Burke’s dramatism, I perform a close reading of the metaphor to analyze its presence in two Citigroup reports. Based on this reading, I argue that the Energy Darwinism metaphor anthropomorphizes markets as acting subjects whose economic autonomy should not be violated and supports the cleansing of industry’s environmental sins. These features of Energy Darwinism construct what I call neoliberal piety, which frames environmental restoration not as inherently valuable but as a by-product of economic success and technological progress. The Energy Darwinism metaphor provides an important case study for analyzing contemporary energy discourse, the rhetorical obstacles that prevent imagining sustainable futures, and the ways we might rework neoliberal assumptions in service of those sustainable futures.

    doi:10.1080/02773945.2019.1634831