ABSTRACT Why does post-truth discourse feel true? This article argues that post-truth fears the death of rhetoric, rather than truth, and traces that fear to the voluminous, rapid, and intense production of stasis on social media. Social media enable and weaponize the production of stasis, and that production generates affects more aligned with death than life (stagnation, hopelessness) that explain why post-truth feels true. These fears and their concomitant hopes constitute an affective economy also present in philosophy’s predominant images of rhetoric. Some images picture rhetoric as movement, whereas others emphasize rhetoric’s capacity to secure the status quo. Social media beckon a supplementary image—a vortex—in which rhetorical movement functions to produce standstill. This image suggests the need to consider affects generated by rhetorical processes as much as from texts. Post-truth’s affective economy also drives stasis production generally, and scholars should attend to the affective economies driving various rhetorical modes.

Abstract This essay uses affect theory to argue that Greta Thunberg's gestures, rather than the representational content of her speeches, innervates intense responses of admiration and contempt. In this essay, we depict these gestures, which includes Thunberg's school strike, speeches, and her refusal to fly, as shaming gestures. We then illustrate how Thunberg negotiates the rhetorical limits established by the affective dynamics of shame. Specifically, shaming demands rhetoric that is at once preeminently social but also individualizing or particularizing, since shame entails criticizing an individual for violation of a social norm or expectation. Shaming explains both the widespread identification and contagion Thunberg produces, as well as the heated contempt of detractors—both of which are common responses to shame. We conclude by discussing the limits and potentiality of shame, as well as gestures more generally, contending gestures become essential for social movements in a digital media ecology.