Erica M. Stone
3 articles-
Content Strategy or Strategic Content? Suggestions for Developing Sustainable Content Strategy in Advocacy Organizations ↗
Abstract
Using first-hand experience supplemented by an open-access archive, this article examines case examples of civically engaged, public-facing technical communication (e.g., training for community organizers) as well as the value of stories and storytelling for content strategy. By developing 10 best practices for content strategy in advocacy organizations, this article offers suggestions for how to design and sustain content strategy for community organizers and contributes to the field's knowledge of the content strategy of politically engaged nonprofits, particularly those with a strong digital presence.
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Abstract
This experience report describes the origin story and use journey of a visual tool for community engagement and organizational change work. We articulate the tool (i.e., the pyramid) as a theoretical framework and demonstrate how the tool has been used to intervene in organizations, engage coalitions, and mitigate risks as we move towards a more socially just future. It is both all about community-engaged research and also not about it at all: we built it in and with communities and coalitions and we have also brought it to communities and coalitions, adopted it, adapted it, and reinvented uses for it. By tracing its development and circulation, we are both documenting its past and present use cases and offering it up as a tool for others to adopt and adapt.
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Abstract
This webtext shares the invention practices and processes of two students in Michael Faris's 2016 two-week New Media Rhetoric graduate course, Sarah E. Austin and Erica M. Stone, who were tasked with creating a video of Joyce Locke Carter's 2016 College on Composition and Communication (CCCC) Chair's Address.