The use of individualized instruction has been emerging as a training and development technique at Xerox over the past two years. We have accepted the challenge to: 1) identify appropriate instructional techniques; and 2) reduce costs by devising a delivery system by which programs prepared under a “single point” design/development concept can be distributed to users at various geographical locations. Individualized instruction offers unique benefits. Well received by Xerox employees, it is a viable approach to continuing education in an industrial environment. It is now used to train personnel in a broad range of job families including secretaries-clerks, technicians, and engineers and scientists.