Gregory Zobel

5 articles
Western Oregon University ORCID: 0000-0002-1692-6655

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Who Reads Zobel

Gregory Zobel's work travels primarily in Technical Communication (76% of indexed citations) · 13 total indexed citations from 3 clusters.

By cluster

  • Technical Communication — 10
  • Digital & Multimodal — 2
  • Other / unclustered — 1

Counts include only citations from indexed journals that deposit reference lists with CrossRef. Authors whose readers publish primarily in venues without reference deposits will appear less central than they are. See coverage notes →

  1. Review of "Algorithms of oppression: how search engines reinforce racism," by Noble, S. U. (2018). New York, New York: NYU Press.
    Abstract

    Read and considered thoughtfully, Safiya Umoja Noble'sAlgorithms of Oppression: How Search Engines Reinforce Racismis devastating. It reduces to rubble the notion that technology is neutral and ideology-free. Noble's crushing the neutrality myth does several things. First, this act lays foundations for her argument: only if you recognize and understand that technology is built with, and integrates, bias, can you then be open to her primary thesis: search engines advance discriminatory and often racist content. Second, it banishes a convenient response for many self-identified meritocratic Silicon Valley "winners" and their supporters. Post-reading, some individuals may retain their beliefs in a neutral and ideology-free technology in spite of the overwhelming evidence and citations Noble brings to bear. Effective countering of Noble's claims is unlikely to occur. For professionals working in technology, information, argumentation, and/or rhetorical studies,Algorithms of Oppressionis refreshing. Agonistic towards structural racism and its defenses, single-minded in its evidentiary presentation, collaborative in its acknowledgement of others' scholarship and research, Noble models many academic, critical, and social moves. Technology scholars and writers will find inAlgorithms of Oppressiona masterful mentor text on how to be an activist researcher scholar. Noble also makes this enjoyable reading. It is uncommon to find academic books that can simultaneously be read, used, and applied by academics and non-academics alike.

    doi:10.1145/3321388.3321392
  2. Review of "Network sense: methods for visualizing a discipline," by Mueller, D. N. (2017). Fort Collins, Colorado: WAC Clearinghouse.
    Abstract

    Derek N. Mueller's Network Sense: Methods for Visualizing a Discipline (2017) presents a compelling argument for adding distant reading and thin description to the Rhetoric, Composition, and Writing Studies (RCWS) research methods portfolio. Not only can these methods help professionals address information overload, but the methods also support disciplinary wayfinding and network awareness for veteran and initiate practitioners and scholars alike. Network Sense 's explicit goal is to help current and new members in RCWS avoid information overload and better understand their discipline and where it is going. Mueller's presentation and evidence builds upon lived academic experience of ever-expanding growth in research, conferences, publications, and professional activities in RCWS. Similarly, his detailing the dearth of non-local, reliable, and consistently gathered data articulates the experience and lived frustration of many scholars. Finally, his presentation and analysis regarding the increasing number of scholars cited at the end of the long tail as opposed to having more repeatedly cited authors explains the felt experience of sharing or disciplinary niching or potential diffusion. Winning the 2018 Computers and Composition Distinguished Book Award, as well as the 2019 Research Impact Award by the Conference on College Composition and Communication, underscores this book's value to its fields.

    doi:10.1145/3321388.3321393
  3. Captioning Hypnotoad—A Quest That Helped Define a Field: An Interview with Sean Zdenek
  4. Engaging complexity in usability through assemblage
    Abstract

    In 2011, I faced a complex research problem: how could mobile device user experience (HCMVX) of visitors to Humboldt County, California, be measured and improved? Mobile visitors are visitors who actively use their smart mobile devices, like smart phones and iPads but not laptops, while on vacation. In 2011, there were no official records or policies regarding mobile visitors and little local awareness of mobile tourism in Humboldt County. No one had measured mobile visitors' experience in Humboldt County and few officials had any idea on how to improve these visitors' experiences. This information and policy gap also meant there was no clear way to contact mobile visitors or arrange for mobile usability tests. I faced a complex system with no clear starting point. Traditional usability methods did not initially help because the majority of usability methods rely on clearly identified users, tasks, or goals. While I planned to use traditional usability methods once the users and usability problem(s) were identified, it was necessary to first locate and identify the users and their tasks and goals. Using Deleuze's assemblage concept, I approached the complex system of HCMVX, identified potential points of engagement, conducted field research and interviews, analyzed, and wrote up my results in less than six months. Local officials took my results and reshaped part of their policies and merchant training based on my data and conclusion. Deleuze's assemblage offers usability practitioners a means to approach complex systems and rapidly identify points of engagement.

    doi:10.1145/2466489.2466494
  5. A New Method in User-Centered Design: Collaborative Prototype Design Process (CPDP)
    Abstract

    To build upon user-centered design methods, we used a collaborative and multi-modal approach to involve users early in the design process for a website. This article presents our methods and results and addresses the benefits and limitations of the Collaborative Prototype Design Process (CPDP), including ways in which this new method can be implemented. The CPDP is an innovative approach to user-centered website design that emphasizes collaboration, iterative testing, and data-driven design. The CPDP balances the power and needs of users with those of designers and, thus, enables design teams to test more tasks and involve more users. We divided our initial team into three independent design teams to separately profile users, test usability of low-fidelity paper prototypes, and then create and test usability of resulting wireframes. After completing the user-centered design and usability testing, the three teams merged to analyze their diverse findings and create a final prototype.

    doi:10.2190/tw.42.2.c