This case study focuses on the role of language in managing organizational change. We examined the campaign and rhetorical strategies used by a major US airline to persuade customer service employees not to vote for Teamsters Union representation. The company's anti-union campaign documents included internal memos, letters, and emails. If included in a professional or technical communication course, these documents provide a powerful case for students to explore the role of written communication within a changing organization. We situate the case in the context of relevant literature and provide background information. We also include learning outcomes, methods, and implications.

This article presents findings from an empirical study investigating the transfer of rhetorical knowledge, defined as audience awareness, sense of purpose, organization, use of visuals, professional appearance, and style, between the technical communication and the engineering disciplines. Various data collection methods were used to examine the skills and rhetorical knowledge students learned in a technical communication course and determine whether or not students relied on that knowledge as they completed writing assignments in an engineering course. Also examined was the effect of workplace experiences on shaping students' rhetorical knowledge. This study indicated that students did appear to transfer rhetorical strategies between different contexts, and those strategies were learned in the workplace as well as the classroom.