Abstract

This case study focuses on the role of language in managing organizational change. We examined the campaign and rhetorical strategies used by a major US airline to persuade customer service employees not to vote for Teamsters Union representation. The company's anti-union campaign documents included internal memos, letters, and emails. If included in a professional or technical communication course, these documents provide a powerful case for students to explore the role of written communication within a changing organization. We situate the case in the context of relevant literature and provide background information. We also include learning outcomes, methods, and implications.

Journal
IEEE Transactions on Professional Communication
Published
2006-06-01
DOI
10.1109/tpc.2006.875088
CompPile
Open Access
Closed
Topics
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Citation Context

Cited by in this index (5)

  1. Business and Professional Communication Quarterly
  2. Journal of Technical Writing and Communication
  3. IEEE Transactions on Professional Communication
  4. Journal of Technical Writing and Communication
  5. Journal of Technical Writing and Communication

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