Teaching the Role of Language in Managing Organizational Change: The Sunwest Anti-Union Campaign Case

J.D. Ford; L. Ortiz

doi:10.1109/tpc.2006.875088

IEEE Transactions on Professional Communication Jun 2006

Teaching the Role of Language in Managing Organizational Change: The Sunwest Anti-Union Campaign Case

J.D. Ford ; L. Ortiz

Abstract

This case study focuses on the role of language in managing organizational change. We examined the campaign and rhetorical strategies used by a major US airline to persuade customer service employees not to vote for Teamsters Union representation. The company's anti-union campaign documents included internal memos, letters, and emails. If included in a professional or technical communication course, these documents provide a powerful case for students to explore the role of written communication within a changing organization. We situate the case in the context of relevant literature and provide background information. We also include learning outcomes, methods, and implications.

Journal: IEEE Transactions on Professional Communication
Published: 2006-06-01
DOI: 10.1109/tpc.2006.875088
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Open Access: Closed
Topics: rhetorical criticism teacher development technical communication qualitative research
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Citation Context

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Teaching the Role of Language in Managing Organizational Change: The Sunwest Anti-Union Campaign Case

Abstract

Citation Context

Cited by in this index (5)

References (19) · 5 in this index

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