Structuring a Corporate Request: An International Website Critique Suited to the Net Generation

Jane Johansen

doi:10.1109/tpc.2010.2052849

IEEE Transactions on Professional Communication Sep 2010

Structuring a Corporate Request: An International Website Critique Suited to the Net Generation

Jane Johansen University of Southern Indiana

Abstract

This tutorial is the outgrowth of a corporate request for a website critique by undergraduate, Net-Generation (Net-Gen) students. Fifty-four sophomores working in teams of four and five in the College of Business at the University of Southern Indiana critiqued the website of Kimball International. The report resulted in high-quality criticism of the technology, a deep response to the affective qualities of the website, and recommendations that were accepted by the corporation. This tutorial offers recommendations for this style project's repetition using pedagogical techniques appropriate to the Net-Gen.

Journal: IEEE Transactions on Professional Communication
Published: 2010-09-01
DOI: 10.1109/tpc.2010.2052849
CompPile: Search in CompPile ↗
Open Access: Closed
Topics: writing pedagogy editorial matter
Export: BibTeX RIS

Citation Context

Cited by in this index (0)

No articles in this index cite this work.

Cites in this index (3)

Bridgeford et al. (2007)

<i>Technical Communication and the World Wide Web</i>. Edited by Carol Lipson a…

Technical Communication Quarterly
Ford et al. (2006)

Teaching the Role of Language in Managing Organizational Change: The Sunwest An…

IEEE Transactions on Professional Communication
Doumont (2002)

The three laws of professional communication

IEEE Transactions on Professional Communication

CrossRef global citation count: 0 View in citation network → Build reading path →

Structuring a Corporate Request: An International Website Critique Suited to the Net Generation

Abstract

Citation Context

Cited by in this index (0)

Cites in this index (3)

Related Articles