Journal of Technical Writing and Communication Apr 2007

Choose Sunwest: One Airline's Organizational Communication Strategies in a Campaign against the Teamsters Union

Lorelei A. Ortiz St. Edward's University ; Julie Dyke Ford New Mexico Institute of Mining and Technology

Abstract

This article presents a qualitative text analysis of persuasive documents written by a major U.S. airline in a 2004 counter-campaign against the Teamsters union. The methodology for this study is based on Stephen Toulmin's argument model, including his “double triad” and his interpretation of artistic proofs, which parallel the three classical rhetorical appeals. Actual corporate documents are featured in this article, supported by content from management conference calls that were attended by the researchers. The article concludes with implications for teaching and research in the field of technical and professional communication.

Journal
Journal of Technical Writing and Communication
Published
2007-04-01
DOI
10.2190/b1jj-43xm-k615-6833
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Topics
classical rhetoric rhetorical criticism discourse analysis teacher development argument professional writing
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Citation Context

Cited by in this index (2)

  1. Ford et al. (2011)
    Emphasizing Research (Further) in Undergraduate Technical Communication Curricu…
    Journal of Technical Writing and Communication
  2. Ford et al. (2009)
    The Two-Semester Thesis Model: Emphasizing Research in Undergraduate Technical …
    Journal of Technical Writing and Communication

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CrossRef global citation count: 2 View in citation network → Build reading path →

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