Specific quality assurance techniques used in corporate environments that help communication professionals meet the communication challenges of today's quality revolution are discussed. These quality control techniques stress the necessity of identifying the customer's needs and ensuring that products meet those needs. It is shown that the quality control process is similar to the communicator's concern for the audience, for ensuring that communications address the needs of the audience.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>