The quality control revolution: new opportunities for corporate communication

J.R. Cappello

doi:10.1109/47.126936

IEEE Transactions on Professional Communication Mar 1992

The quality control revolution: new opportunities for corporate communication

J.R. Cappello

Abstract

Specific quality assurance techniques used in corporate environments that help communication professionals meet the communication challenges of today's quality revolution are discussed. These quality control techniques stress the necessity of identifying the customer's needs and ensuring that products meet those needs. It is shown that the quality control process is similar to the communicator's concern for the audience, for ensuring that communications address the needs of the audience.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">></ETX>

Journal: IEEE Transactions on Professional Communication
Published: 1992-03-01
DOI: 10.1109/47.126936
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Open Access: Closed
Topics: professional writing
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The quality control revolution: new opportunities for corporate communication

Abstract

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References (8)

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