Teaching rhetorical production in a digital age calls for us to rethink our discipline’s current distaste for writing mechanics. Yet, the digital mechanics of writing are much broader than grammatical concerns. They include production tools that allow for the invention and circulation of audio, visual, and Multigenre writing.

Abstract Whereas earlier work on rhetorical situation focuses upon, the elements of audience, exigence, and constraints, this article argues that rhetorical situations operate within a network of lived practical consciousness or structures of feeling. Placing the rhetorical “elements” within this wider context destabilizes the discrete borders of a rhetorical situation. As an example of this wider context, this article explores the public rhetoric surrounding issues of urban sprawl in Austin, Texas. While public rhetorical movements can be seen as a response to the “exigence” of overdevelopment, it is also possible to situate the exigence's evocation within a wider context of affective ecologies comprised of material experiences and public feelings.

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