This article presents data from an electronic survey asking 101 entrepreneurs in Wisconsin and North Alabama about the documents they write before opening and while operating their businesses, the writing skills they value, and the audiences they consider when writing. The results demonstrate that entrepreneurs highly value writing and rhetorical skills, produce a huge range of documents, and require distinctive genres at different stages of their ventures. The results can help professional communication instructors, entrepreneurship and small-business consultants, and aspiring entrepreneurs to more effectively anticipate and meet the rhetorical challenges of opening and operating a business.

research, he has interests in writing pedagogy with a focus on technology's fundamental role in cultivating ethos and precipitating varied revision processes. This is a story of a failed study. In 2007, we set out to demonstrate that Kurzweil 3000, an adaptive text-to-speech software program, would help any student revise with its read-aloud function and numerous writing tools. During the course of the study, we confronted our misconceptions about students' technology use and realized