Journal of Business and Technical Communication Oct 2015

Writing Entrepreneurs

John M. Spartz University of Wisconsin–Stout ; Ryan P. Weber

Abstract

This article presents data from an electronic survey asking 101 entrepreneurs in Wisconsin and North Alabama about the documents they write before opening and while operating their businesses, the writing skills they value, and the audiences they consider when writing. The results demonstrate that entrepreneurs highly value writing and rhetorical skills, produce a huge range of documents, and require distinctive genres at different stages of their ventures. The results can help professional communication instructors, entrepreneurship and small-business consultants, and aspiring entrepreneurs to more effectively anticipate and meet the rhetorical challenges of opening and operating a business.

Journal
Journal of Business and Technical Communication
Published
2015-10-01
DOI
10.1177/1050651915588145
Open Access
Closed
Topics
professional writing

Citation Context

Cited by in this index (10)

  1. Weber et al. (2025)
    Perspectives on UX Practices for American Entrepreneurs: A Survey of User Engag…
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  2. Pellegrini (2024)
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  3. Carlson (2023)
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  4. Wold (2023)
    Segmentation, Surveillance, and Automation: Practical and Ethical Consideration…
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  5. Gogan et al. (2022)
    Emotion, Rhetoric, and Entrepreneurial Experience: A Survey of Start-Up Communi…
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  1. Hashlamon et al. (2022)
    Teaching Participative Justice in Professional Writing
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  2. Fraiberg (2021)
    Introduction to Special Issue on Innovation and Entrepreneurship Communication …
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  3. McNely (2019)
    Under Pressure: Exploring Agency–Structure Dynamics with a Rhetorical Approach …
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  4. Spinuzzi (2017)
    Introduction to Special Issue on the Rhetoric of Entrepreneurship
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  5. Jones (2017)
    Rhetorical Narratives of Black Entrepreneurs
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