Business and Professional Communication Quarterly Mar 2024

Comparative Analysis of Rhetorical Moves in Student and Professional Project Proposal Abstracts

Tatiana Permyakova ; Dmitriy Tulyakov ; Ekaterina Balezina

Abstract

Currently, the analysis of rhetorical moves is extensively applied to business genre conventions. This paper adopts a corpus-assisted genre approach to compare three major rhetorical moves in corpora of students’ and professionals’ project proposal abstracts to elicit evidence-based recommendations for the pedagogy of business communication. The findings indicate that, while overall features in the proposal abstracts written by actual business professionals and those by students of business vary quantitatively but not qualitatively, students focus more on the aim of the project, and professionals tend to evenly highlight all sides of the project and position it within the context.

Journal
Business and Professional Communication Quarterly
Published
2024-03-01
DOI
10.1177/23294906231206096
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Topics
rhetorical criticism genre theory writing pedagogy professional writing empirical research
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