Pedagogy Jan 2009

Making the Rhetorical Sell

Lisa Shaver ; Sarah Bowles ; Cristy Beemer

Abstract

Based on the experiences of three graduate assistant directors working in the Howe Writing Initiative, a joint WAC effort between Miami University's business school and English department, this essay introduces entrepreneurial consulting as a model for implementing WAC initiatives in different disciplines. The entrepreneurial consulting model emphasizes the need to establish an ongoing presence within a discourse community, to continually “sell” writing and rhetoric to both faculty and students, and to strategically use rhetoric to promote rhetoric.

Journal
Pedagogy
Published
2009-01-01
DOI
10.1215/15314200-2008-017
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Open Access
Closed
Topics
rhetorical criticism discourse analysis writing across the curriculum
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Citation Context

Cited by in this index (2)

  1. Feigenbaum et al. (2022)
    Community Literacy as Justice Entrepreneurship: Envisioning the Progressive Pot…
    Reflections: A Journal of Community-Engaged Writing and Rhetoric
  2. Spartz et al. (2015)
    Writing Entrepreneurs: A Survey of Attitudes, Habits, Skills, and Genres
    Journal of Business and Technical Communication

References (14) · 3 in this index

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  3. Blakeslee (2001)
    Bridging the Workplace and the Academy: Teaching Professional Genres through Cl…
    Technical Communication Quarterly
  4. Bouquet, Elizabeth. 2002. Noise from the Writing Center. Logan: Utah State University Press.
  5. Fischer, Katherine M., and Muriel Harris. 2001. “Fill 'er Up, Pass the Band-Aids, Center the Margin, and Prai…
Show all 14 →
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  5. McLeod, Susan H. 1995. “The Foreigner: WAC Directors as Agents of Change.” In Restructuring Writing: Construc…
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CrossRef global citation count: 1 View in citation network → Build reading path →

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