Pedagogy Jan 2009

Making the Rhetorical Sell

Lisa Shaver ; Sarah Bowles ; Cristy Beemer

Abstract

Based on the experiences of three graduate assistant directors working in the Howe Writing Initiative, a joint WAC effort between Miami University's business school and English department, this essay introduces entrepreneurial consulting as a model for implementing WAC initiatives in different disciplines. The entrepreneurial consulting model emphasizes the need to establish an ongoing presence within a discourse community, to continually “sell” writing and rhetoric to both faculty and students, and to strategically use rhetoric to promote rhetoric.

Journal
Pedagogy
Published
2009-01-01
DOI
10.1215/15314200-2008-017
Open Access
Closed
Topics
discourse analysis writing across the curriculum multimodality multilingual writers

Citation Context

Cited by in this index (1)

  1. Spartz et al. (2015)
    Writing Entrepreneurs
    Journal of Business and Technical Communication

Cites in this index (3)

  1. Blakeslee (2001)
    Bridging the Workplace and the Academy: Teaching Professional Genres through Cl…
    Technical Communication Quarterly
  2. Wojahn et al. (2001)
    Blurring Boundaries between Technical Communication and Engineering: Challenges…
    Technical Communication Quarterly
  3. ACKERMAN (1993)
    The Promise of Writing to Learn
    Written Communication
Also cites 3 works outside this index ↓
  1. Jones, Robert, and Joseph J. Comprone. 1993. “Where Do We Go Next in Writing across the Curriculum?” College …
     ↗
  2. McLeod, Susan, and Elaine Maimon. 2000. “Clearing the Air: WAC Myths and Realities.” College English62: 573 - 83.
     ↗
  3. Radke-Sharpe, Norean. 1991. “Writing as a Component of Statistics Education.” American Statistician45: 292 - 93.
     ↗
CrossRef global citation count: 1 View in citation network →

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