<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Problem:</b> A Ph.D. is an extended study that requires an initial plan to conceptualize a research project, which is then refined, with results presented in a written dissertation. Diverse entry pathways to research mean that many Ph.D. candidates may experience difficulties in conceptualizing, aligning, and writing up their projects. Thus, there is a need for an effective framework to help students conceptualize their research, as well as a mechanism to transfer it to writing in the required genres. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Key concepts:</b> The key concepts for this tutorial center on two fundamental groupings: sociocognitive and sociocultural planning processes, along with genre dissertation writing. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Key lessons:</b> We present the Plan, Organize, Write, Research (POWR) framework. POWR proposes a way to link a sociocognitive and sociocultural planning process and the structuring of research communication. The framework has two stages: POWRa and POWRb. POWRa provides a way to conceptualize the iterative planning process underpinning a long-term project, and provides a bridge to POWRb, the more formal genre communication of the project, through the dissertation document. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Implications for practice:</b> The tutorial provides a framework to articulate a research project in a supervisory and team environment. It uses terminology and structure relevant to engineering and information technology theses to illustrate the framework. The framework provides an iterative decision-making structure that is systematic, explicit, and equitable for research project planning and transfer into the writing genre of doctoral dissertations.