Abstract Greta Thunberg became a beacon of hope for many in the face of climate change. While journalists and social scientists attempt to know her influence through quantification popularized as the “Greta Effect,” we understand Thunberg through rhetorical fragments that compose a broader structure of feelings in the public—what we call the “Greta Affect.” Moving from effect to affect, we look to how Thunberg as a “leader of our time” inspires rhetorical leadership grounded in appeals of innocence. Through a rhetorical analysis of a popular mode of response to Thunberg's speeches, the meme, we investigate how comparisons of Thunberg to another popular culture figure, Lisa Simpson, invite a wider manner of engagement tied to a figure of the girl as publics converge around different investments in youth appeals to innocence.

In 2013, Rhetoric Society Quarterly published an early review of relevant books in sound studies. In “Auscultating Again,” Joshua Gunn et al. carefully read relevant texts in the amorphous field kn...

ABSTRACT This article asks if soundscapes are reasonable by inquiring if they can be designed to enhance the capacity for reasoned judgment. Using a normative pragmatic approach to argumentation theory, I demonstrate that soundscapes can be strategically designed to amplify or attenuate obligations, increase or weaken conviction, and create or mask argumentative context. I use the paradigm case of the 2012 casserole protests in Quebec to identify how arguers can use soundscapes to compel a response, increase the desire for advocacy, and create a public context. This expands the multimodal argumentation literature to incorporate sound. This article also intervenes into sound studies by supplying critical norms of reasonableness to assess soundscapes.