Artists are an important, but under-recognized, aspect of rural community growth. This research article details a collaborative project between a statewide arts organization and academic researchers in West Virginia designed to document the needs of under-represented artists across the state. We share our theoretical approach that meshes stakeholder and standpoint theory and our research approach that uses participatory and arts-based methods such as asset-mapping and collage-based listening sessions. Ultimately, we provide a model for others interested in research projects that explicitly prioritize coalition-building throughout a project and demonstrate how cultural (in)equity shapes multiple facets of community life.