Those who teach have [a] responsibility to learn and then engage students with digital approaches and technologies that students themselves would not likely discover independently. Students must be afforded the opportunity to write markup, programs, APIs, and commit messages in the same range of learning situations as they write essays and exams today.

This tutorial explains and describes the use of several microformats, which make information marked up in HTML available for use in applications outside traditional Web browsers. Because microformats consist of minor additions to the HTML backbone of common Web pages, they represent a simple but significant move toward what Tim Berners-Lee has called the ldquosemantic Webrdquo-but without requiring the technical and practical shifts and time demands of a complete XML-based semantic-Web-development approach. Microformats also provide technical communicators with literacies and a conceptual foundation to approach more advanced semantic Web technologies and suggest ways to refine current Web design practice.

This article offers an example case of technical communicators integrating the social bookmarking site Delicious into existing work environments. Using activity theory to present conceptual foundations and concrete steps for integrating the functionalities of social media, the article builds on research within technical communication that argues for professional communicators to participate more fully in the design of communication systems and software. By examining the use of add-ons and tools created for Delicious, and the customized use of Rich Site Syndication (RSS) feeds that the site publishes, the author argues for addressing the context-sensitive needs of project teams by integrating the functionality of social media applications generally and repurposing their user-generated data.