Kathryn Lambrecht
6 articles-
Abstract
People working at the intersection of composition and user experience often serve as the connective material that binds content to use. In merging fundamental skills of both in multimodal UX, practitioners position themselves as essential mediators connecting technical information, storytelling, and technologies that carry impactful messages across disciplines, audiences, and contexts. Building on previous work that advocates for the power of narrative in AR/VR storytelling, we demonstrate how combining the composing strategy of narrative layering with user testing can guide the creation of inclusive, community-centered VR experiences. To illustrate the power of this capacity, we ground our analysis in the design of a Virtual Reality experience about advanced water purification, outlining a method for how narrative layering and UX testing can be woven together to address a variety of perspectives through interdisciplinary, layered storytelling. In doing so, we argue that multimodal UX is most powerful when it blends the needs of a range of audiences to build stories that communicate complex information in an inclusive and engaging way.
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Risk Revisited: The Role of Technical Communication in Negotiating Barriers to Effective Health Risk Messaging ↗
Abstract
Social media, the pandemic, and environmental hazards have all played a role in shifting the landscape of risk communication. This paper takes a retroactive risk approach to study how COVID-19 messaging was shaped in the first 2 years of the pandemic. Using a corpus of 764 news releases from five health departments, I combine corpus analysis with coding based on government capacities to show that health departments highlighted public health data (surveillance) and risk guidance (governance), while downplaying enforcement (coercion). This process of revisiting communication from an acute risk phase can help us recalibrate how public health roles are constituted through language to prepare for future events.
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Abstract
The majority of what we compose, we compose for others. Because audience impact is central to the success of writing and designing, peer review tests how our compositions work in the world. Accordingly, we have built decades of scholarship establishing best practices for sharing our work with others, especially as new technologies emerge. This article argues for the introduction of eye tracking as a tool that can supplement peer review, offering an expansion of what counts as feedback that fosters greater access and agency for students throughout the writing process. The method for incorporating eye tracking to expand traditional peer review modalities moves students from passive research subjects to active users of eye-tracking data. In doing so, students can examine how audiences experience their work, helping to frame revisions of their multimodal compositions and consider what story they most want to tell.
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Working to Resonate: Rhetorical Mapping of Disciplinary Stances about Technology, Risk, and the Brain ↗
Abstract
Our largest multidisciplinary problems outpace disciplinary training designed to reinforce boundaries. Using an interdisciplinary conversation about adolescent brain imaging, I argue that disciplinary stances (interdisciplinary, transdisciplinary) operate like rhetorical stases, helping diagnose where conversations build or diverge among experts. Because what constitutes interdisciplinarity is contested, mapping rhetorical features of each disciplinary stance stabilizes definitional debates by grounding interactions in specific discursive practices and offers technical communicators ways to facilitate and participate in stronger crossdisciplinary communication.
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Tracking the Differentiation of Risk: The Impact of Subject Framing in CDC Communication Regarding COVID-19 ↗
Abstract
Communicating risk amid moments of scientific ambiguity requires balance: Overdelivering certainty levels can cause undue alarm whereas underdelivering them can lead to increased public risk. Despite this complexity, risk assessment is an important decision-making tool. This article analyzes the circulation of the term “risk” in a corpus (74,804 words) of Centers for Disease Control and Prevention communications regarding COVID-19 from January 1 to April 30, 2020. Tracking collocations of the 147 instances of risk in this corpus reveals that experts initially framed risk away from individuals, complicating people’s differentiation between public and personal impacts. Recommendations are offered for how institutions can reframe subjectivity to promote vigilance during pandemics.