E-mail style has received little attention from corporations and other institutions. The absence of stylistic guidelines may create problems: communicating inappropriately with some audiences, losing sight of the message purpose, or wasting company resources in other ways. To solve such problems, technical communicators can use their unique abilities to promote e-mail formats that consider the strengths and limitations of the medium in addition to the traditional concerns with audience, purpose, and content of messages.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">></ETX>