The study examines the communication difficulties faced by employees in work-from-home (WFH) environments and the impact these obstacles have on business communication education. The research employs focus groups and interviews to identify three main obstacles: ambiguous job responsibilities, decreased trust, and a lack of social cohesion resulting from decreased in-person encounters. The study highlights important pedagogical factors, such as promoting virtual professional and social connections, managing the balance between excessive and unclear communication, and providing training in virtual collaboration tools. The suggestion is to include WFH-specific communication skills in curriculum, recognizing the growing probability of future distant job assignments for students. The study highlights the significance of providing employees with the essential communication skills to achieve good performance when working from home, as firms adopt remote work.

In the crowded social media platforms, brands need diverse strategies to engage users with their branding content. The research uses a communicative persuasive matrix in an experimental design to understand the multilayered social media persuasion with factors like message sources (celebrity vs. social media influencer), message strategy and message receivers’ attributes. The impact of these variables is tested on the intent to like and share the branding message in the case of a health and fitness product. The results indicated that different users prefer to like and share branding messages with different message sources and message strategies.