In the technical communication classroom, the received wisdom is that good instructions should “stay out of the way” of the users’ engagement with technological systems.This article draws on Burke’s concept of perspective by incongruity and on examples of instructions produced during the Women’s Health Movement to demonstrate that sometimes instructions can—and should—take on a more critical, system-disrupting stance.

While it has become increasingly commonplace to claim Kenneth Burke as a proto-ecocritic, the question of how his thinking and criticism was influenced by the science of ecology has not been addressed. This article places Attitudes toward History, the work in which Burke first mentions ecology by name, back within ecological conversations of the mid 1930s and argues not only that the science of ecology was fairly well known to Burke and his contemporaries but that ecological rhetoric saturates Attitudes toward History; in particular, it underlies Burke's critique of efficiency and his idea of the "comic frame."