ABSTRACTAs immersive technology grows in popularity, universities are developing academic innovation labs (AIL) that often introduce students to virtual reality (VR) and other emerging cross reality applications. Although these labs help educate students on emerging technology, a more critical eye is needed to examine user experience (UX). This article reports on a qualitative, multimethod study that employed a talk-aloud UX protocol to gather data on VR users' experience at the University of Connecticut's OPIM Research Lab. To fully define and contrast this data, we juxtapose these individual narratives with rhetorical analysis of marketing discourse, as presented by VR platform HTC Vive, Google's VR application Tilt Brush, and the Research Lab's promotional material. Based on our findings, we assert that sociotechnical imaginaries as constructed by promotional material often reduce the complexities of immersion in user experience. Such marketing rhetoric creates "top-down" imaginaries that contrast with "bottom-up" imaginaries generated in user experience, reinforcing the complex and fluid definitions of immersion. The resulting study has practical implications for stakeholders across higher education, especially in the context of innovation labs, as well as for technical and professional communication educators and practitioners.KEYWORDS: Immersive technologyinnovation labsvirtual realityimmersionuser experienceemerging technologyfuture imaginariessociotechnical imaginaries Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsBrent LuciaBrent Lucia is an Assistant Professor In-Residence at the University of Connecticut School of Business. He has a PhD in Composition and Applied Linguistics from Indiana University of Pennsylvania. His current research explores the rhetorics of technology and its relationship to the production of space. His recent scholarship can be found in Rhetoric Review, Business and Professional Communication Quarterly, and Enculturation.Matthew A. VetterMatthew A. Vetter is an Associate Professor of English and affiliate faculty in the Composition and Applied Linguistics PhD program at Indiana University of Pennsylvania. His research, which asks questions related to technology, rhetoric, and writing, has been published widely in venues such as Social Media and Society, Rhetoric Review, Studies in Higher Education, and Computers and Composition. His co-authored book, Wikipedia and the Representation of Reality, was published by Routledge in 2021.David A. SolbergDavid A. Solberg is a teaching assistant at the Holy Family Institute in Pittsburgh, Pennsylvania. He received his MA degree in TESOL (Teaching English to Speakers of Other Languages) from Indiana University of Pennsylvania. His master's thesis was entitled The Use of Parallelism in Poetry Writing for the Acquisition of English Grammar (available from ProQuest).

This article examines textual artifacts surrounding Google Lens, an image recognition application, to reveal how it forwards reductive representations of the complex sets of relations constituted through locative media and augmented reality. Working across textual and posthumanist traditions, this article introduces a theoretical approach for investigating the rhetoric of technology, termed the postsymbolic. In acknowledging the formative and ontological role discursive rhetoric plays in the spatial operations and user experiences of and through locative media, the postsymbolic asserts the need for an integrated approach in which symbolic artifacts might be examined through the lens of both discursive rhetorical theory and posthumanism.

Wikipedia’s gender gaps are both well-established and well-challenged, and while Wikipedia-based assignments have become more common in composition, teacher-scholars have not fully explored the opportunities for feminist pedagogy offered by the encyclopedia. This article reports on a teacher research study designed to examine the efficacy of the feminist rhetorical approach for understanding critical literacy learning through Wikipedia-based assignments in First-Year Composition (FYC). Findings from student forum posts, surveys, and reflection essays suggest that, despite its benefits, the Wikipedia assignment has been met with challenges that hinder students from making contributions critically and effectively, especially as they struggle to assume agency and criticality in the FYC classroom. By identifying and addressing these challenges, we seek to offer alternative approaches to teaching feminist rhetorical inquiries in FYC, and to expand the current critical practices in Wikipedia-based writing instruction.

Over the past decade, compositionists have made a number of claims about opportunities presented by Wikipedia for teaching writing. The encyclopedia allows for transparent observation of concepts and skills related to process, research, collaboration, and rhetoric. Beyond observation, Wikipedia allows for public writing with an authentic audience, which often results in increased motivation. Much of this early research has dealt in opportunities and possibilities: speculation about how Wikipedia sponsors particular pedagogies and learning outcomes, and there remains a need for more empirical evidence. This article presents select data from a recent large-scale study conducted by the Wiki Education Foundation that begins to meet this need, and that confirms and extends research from the computers and writing community. Key findings from this research include positive evaluations of Wikipedia-based assignments in general, as well as positive evaluations concerning the capacity of Wikipedia-based assignments to teach critical thinking skills, source evaluation and research, public writing, literature review and synthesis, and peer review. This study also adds significantly to our field's knowledge of how contextual factors related to the course and assignment affect students’ evaluation of a Wikipedia-based assignment. Finally, this article suggests key recommendations for teaching with Wikipedia based on these findings.

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Multimajor professional writing courses are becoming extremely common in English departments, which presents specific challenges for curricular design because of the diversity of the majors and professional goals of students. This article describes the theoretical, programmatic, and curricular details of a multimajor professional writing course. We argue that the design of a course that places a central focus on writing theory and writing knowledge can encourage learning transfer. Such an approach helps to overcome the challenges of a multimajor course by allowing the study of a common subject among students hoping to enter a number of different professions after college. Our design leans heavily on concrete knowledge domains—genre knowledge, social knowledge, procedural knowledge—and their application to specific disciplinary or professional contexts. The article’s discussion of course assignments and contexts demonstrates how these domains are applied and provides detailed information on our experiences teaching the course.