Self-reflection is expected in business communication teaching, but e-learning has been argued to create an illusion of direct experience as social presence. This study explores how participants’ negotiation of personal agency is constructed in a digital, asynchronic context. Using data collected from a digital classroom of a European business university, I show how participants enact specific strategies in their presentation of self. My aim is twofold: first, to explore how participants negotiate their social identities in a virtual community, and second, to better understand what both educators and enterprise can do to encourage successful dialogue and further humanize digital context.