Weakness? What Weakness? Self-Reflection in Business Communication in a Digital Context

Business and Professional Communication Quarterly Dec 2025

Weakness? What Weakness? Self-Reflection in Business Communication in a Digital Context

Melanie Moll

Abstract

Self-reflection is expected in business communication teaching, but e-learning has been argued to create an illusion of direct experience as social presence. This study explores how participants’ negotiation of personal agency is constructed in a digital, asynchronic context. Using data collected from a digital classroom of a European business university, I show how participants enact specific strategies in their presentation of self. My aim is twofold: first, to explore how participants negotiate their social identities in a virtual community, and second, to better understand what both educators and enterprise can do to encourage successful dialogue and further humanize digital context.

Journal: Business and Professional Communication Quarterly
Published: 2025-12-01
DOI: 10.1177/23294906231213633
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Topics: multilingual writers

Citation Context

Cited by in this index (1)

Tabane (2025)

The Cure for Talking: Transactional Analysis and AI to Optimize Executive Commu…

Business and Professional Communication Quarterly

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