Throughout history rhetoricians have referenced and relied upon theatrical practices and philosophies to enhance the understanding of rhetorical principles. Considering the affinities between rhetoric and performance can also be useful today, as writers and speakers must understand how to effectively navigate multiple performances in multiple arenas and genres.

Our article seeks to integrate alternative voices into traditional rhetorical study by turning to Bitch and BUST, two mainstream zines that serve as dynamic examples of young women’s rhetoric in action. We believe these zines are shaping the present and future of women’s rhetoric. Their most significant contribution to the understanding of women’s rhetoric is located in the way they accommodate ethotic constructions that are at once contradictory and complementary. While these texts can seem abrasive and perhaps even outrageous, the ways in which the writers shape their ethe can teach rhetoricians and teachers of rhetoric and writing about the modes of argumentation practiced by this subculture of the current feminist movement, one which is firmly grounded in the larger public sphere.