Michael J. Zerbe

8 articles
Purdue University West Lafayette ORCID: 0000-0002-5432-1163
  1. “Gnawing on Bones”: Incrementalism and the Rhetoric of Science
    doi:10.17077/2151-2957.33952
  2. The Rhetoric of Science in (Times of) Crisis
    doi:10.1080/02773945.2025.2493481
  3. Rhetoric of Science: Reflections on the History and Future of the Field: A Dialogue with Carolyn R. Miller, Celeste M. Condit, and Lisa Keränen
    doi:10.1080/02773945.2025.2493479
  4. Toward a Rhetoric of DNA: The Advent of CRISPR
    Abstract

    The nucleic acid DNA, which contains an organism’s genetic information, consists of a four-letter alphabet that has until recently been characterized as a read-only text. The development of a quick, inexpensive DNA targeting and manipulation technique called CRISPR, pronounced “crisper,” though, has changed DNA from this arhetorical, read-only data set, as it has been characterized in the rhetoric literature to date, to a fully rhetorical text—one that can be not only read but created, interpreted, copied, altered, and stored as well. The Book of Nature, an idea with roots in antiquity but popularized during the nineteenth century, provides proof of concept in the form of an historical and theoretical context in which DNA can be viewed in this light. Once ensconced in the Book of Nature, DNA can longer be considered a code; rather, it is a text. DNA text has structural components that are similar to those of traditional text, and now, with CRISPR, it also has purposes, audiences, and stakeholders. Given the enormous potential of DNA text for both good and ill, rhetoricians of science and medicine must participate in discussions of the complex literacy, policy, and ethics issues this new form of text brings about.

    doi:10.13008/2151-2957.1276
  5. Paging Paul Krugman: Toward a <i>Topoi</i> of an Exemplar Public Intellectual in the Natural and Physical Sciences
    Abstract

    American economist Paul Krugman has become a highly influential public intellectual in the social sciences. The natural and physical sciences need a public intellectual like Krugman to make more effective arguments for the existence and urgency of climate change, the benefits of vaccine use, and other pressing issues. To demonstrate how such a goal can be achieved, this article presents a rhetorical analysis of Krugman’s public intellectual writing in The New York Times from 2013 to 2016. The substantial public impact of this body of work stems from Krugman’s use of rhetorical strategies that are both similar to and—more importantly—a departure from strategies used by other well-known public intellectuals in the sciences.

    doi:10.1177/0047281618754723
  6. <i>On the Frontier of Science: An American Rhetoric of Exploration and Exploitation</i>, Leah Ceccarelli
    Abstract

    Rhetoricians and compositionists of all persuasions—and rhetoricians of science in particular—have much to celebrate with the publication of Leah Ceccarelli’s On the Frontier of Science: An America...

    doi:10.1080/07350198.2014.917523
  7. Book Review: Segal, Judy Z. (2005). Health and the Rhetoric of Medicine. Carbondale: Southern Illinois University Press
    doi:10.1177/1050651907304033
  8. The Rhetoric of Fraud in Breast Cancer Trials: Manifestations in Medical Journals and the Mass Media—And Missed Opportunities
    Abstract

    In 1994, the Chicago Tribune announced in a blaring page-one story that fraud had been discovered in an important nine-year-old medical study which compared two treatments for early-stage breast cancer. The study had assured women that lumpectomy plus radiation was as safe as the more invasive mastectomy procedure for early-stage breast cancer; however, the revelation of fraud called these results into question. We examine the reactions of two professional medical journals to demonstrate how negotiations for upholding ethical norms in science took place within the pages of these publications. Then, we analyze the public discourse surrounding the fraud and show that much of the coverage was devoted to scandal. Both forums missed opportunities: professional journals ignored a chance to explore the blurry boundary between “writing up” and “making up” results that all scientists must negotiate in interpreting and publicizing data, while public discourse neglected women affected by the fraud.

    doi:10.2190/9pe1-w6bt-mqwu-jevu