Natasha Jones
3 articles-
Multimodality in the Technical Communication Classroom: Viewing Classical Rhetoric Through a 21st Century Lens ↗
Abstract
The authors provide a robust framework for using rhetorical foundations to teach multimodality in technical communication, describing a pedagogical approach wherein students consider the rhetorical canons—invention, arrangement, style, delivery, and memory—when developing texts beyond print. Students learn to assess their own work, reflecting on how each canon contributed to the rhetorical effectiveness of their multimodal projects. The authors argue for using the canons as a rhetorical foundation for helping students understand technical communication in the digital age.
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Plain Language in Environmental Policy Documents: An Assessment of Reader Comprehension and Perceptions ↗
Abstract
Several government agencies are seeking quality improvement in environmental policy documents by asking for the implementation of Plain Language (PL) guidelines. Our mixed-methods research examines whether the application of certain PL guidelines affects the comprehension and perceptions of readers of environmental policy documents. Results show that the presence of pronouns affects inferential comprehension of environmental impact statement summaries (EIS summaries), but that the effect varies with the reader's education level. Further, headings in question phrasing affect a reader's perception of familiarity and reliability of EIS summaries. A reader's perceptions of EIS summaries and attitudes toward the organizations creating the documents are also affected by overall design features. PL guidelines on the use of pronouns and question headings are not fully supported by our research and need further validation with regard to comprehension. This article ends with a call for further research.
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Abstract
This article analyzes the Web interfaces of two well-known national civic action groups, both related to genetics research: the Genetic Alliance and the Innocence Project. These two sites are excellent examples of interface design and information retrieval, and they also attempt to translate complex science to the general public, even those traditionally most underrepresented and marginalized by the complexities of science and technology. The Genetic Alliance and Innocence Project provide excellent case studies for technical communication courses about the necessity to marry factual scientific knowledge with cultural and emotional rhetorics while providing an interface for multiple stakeholders in public policy change.