Receiving innovative end user feedback on an information system is essential for acquiring further development ideas. The feedback gathering method should encourage end users to freely bring out new ideas. The method should be repeatable and transferable to allow its use in various contexts. We employ the principles of collaboration engineering using so-callled thinkLets as building blocks to construct a feedback gathering process. We apply the principles for receiving new development ideas for a multi-university student information system in Finland. We reflect on the experiences and give insights on applying two alternative processes in a complex organizational context.