The relationship of shape and color, which are two of the parts of a composition, and their relation to the comprehension of written language are discussed. A composition is described as a gestalt that has shape and color within a geometric construct, affecting comprehension and meaning. Therefore, what is seen can be modified by changes in shape and color within a geometric construct modifying comprehension and meaning. Geometric constructs, shape concepts, and color percepts and their implementation in a composition are considered.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>

As the means by which written communication is conveyed, typography is in many respects analogous to classical rhetoric. The elements of persuasion, emotion and pleasure, balance, perception, dynamics, style, form, and shape are discussed as they apply to both the concept being communicated and the typographic medium.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>