IEEE Transactions on Professional Communication Jan 1988

Rhetoric+typography: creative interaction in modern communication

P. Trummel

Abstract

As the means by which written communication is conveyed, typography is in many respects analogous to classical rhetoric. The elements of persuasion, emotion and pleasure, balance, perception, dynamics, style, form, and shape are discussed as they apply to both the concept being communicated and the typographic medium.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">></ETX>

Journal
IEEE Transactions on Professional Communication
Published
1988-01-01
DOI
10.1109/47.7818
CompPile
Open Access
Closed
Topics
classical rhetoric rhetorical criticism argument
Export
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Citation Context

Cited by in this index (1)

  1. Trummel (1991)
    Shape of concept: color percept. . .graphics, geometry, and gestalt
    IEEE Transactions on Professional Communication

References (9)

  1. (1950)
    Beyond the Pleasure Principle
  2. archer-hind (1973)
    The Timaeus of Plato
  3. boyle (1930)
    The Ethics of Spinoza
  4. hochberg (1962)
    The Psychophysics of Pictorial Perception
    Audio-Visual Commun Rev  ↗
  5. anscombe (1958)
    Wittgenstein Philosophical Investigations
Show all 9 →
  1. cohen (1934)
    An Introduction to Logic and Scientific Method
  2. corbett (1954)
    The Rhetoric and Poetics of Aristotle
  3. newton (1964)
    Mathematical Principles of Natural Philosophy
  4. (1959)
    Cicero's De Oratore
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