Rhetoric+typography: creative interaction in modern communication

P. Trummel

doi:10.1109/47.7818

IEEE Transactions on Professional Communication Jan 1988

Rhetoric+typography: creative interaction in modern communication

P. Trummel

Abstract

As the means by which written communication is conveyed, typography is in many respects analogous to classical rhetoric. The elements of persuasion, emotion and pleasure, balance, perception, dynamics, style, form, and shape are discussed as they apply to both the concept being communicated and the typographic medium.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">></ETX>

Journal: IEEE Transactions on Professional Communication
Published: 1988-01-01
DOI: 10.1109/47.7818
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Topics: classical rhetoric rhetorical criticism argument
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Cited by in this index (1)

Trummel (1991)

Shape of concept: color percept. . .graphics, geometry, and gestalt

IEEE Transactions on Professional Communication

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hochberg (1962)

The Psychophysics of Pictorial Perception

Audio-Visual Commun Rev ↗

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Rhetoric+typography: creative interaction in modern communication

Abstract

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