A researcher (Schwebke), in collaboration with her supervisor (Medway), investigated the production and reception of a corpus of documentary exchanges in which condominium owners voiced their opposition to renovations proposed by their board of directors. During the course of the research, which included textual analysis, interviews with owners and management, and readings with disinterested outside parties, the texts became radically unsettled, changing their meaning with each fresh stage of the process. The social reality that underlay and was referred to by the texts became equally indeterminate. Encounters with both texts and everyday readers were pervasively intertextualized; each new conversation was felt to be conducted in the presence of a growing collection of eavesdroppers. The two sets of outside readers—a group of “ordinary folks” and an academic—became virtual participants in the ongoing construction of meaning, with academic and everyday perspectives merging in unusual combinations. The analysis draws on Bakhtinian and poststructuralist perspectives to elucidate this experience.

The article offers a fresh perspective on semiotic approaches to writing. It endorses recent arguments for more study of writing that shapes and directs the production of material artifacts and for considering writing as one semiotic mode among others. The main purpose, however, is to consider a case of nonwritten symbolic production, architectural design, for what it may suggest for the study and the teaching of writing. A constructivist account is proposed whereby the design (like equivalent written texts) not only proposes and foreshadows a new object in the world but creates one, bringing into existence, through acts of representation, a virtual object that is real in its social effects. Transcripts from design conversations are drawn on to elucidate the characteristics of such virtual artifacts, and implications for writing are drawn.