Throughout the 2010s, “success” became a common descriptor in writing centers, academic units, and student services. While the term carries connotations of professional achievement and economic improvement, it is rarely explicitly defined. This ambiguity is an example of how the interests of public institutions of postsecondary education are entangled with neoliberalism. Using a corpus-assisted critical discourse analysis approach, this essay examines uses of the ideograph “success” within an original mini-corpus comprising the webspaces of eight writing centers from one large state university system in the United States. The analysis considers how writing centers contribute to neoliberal discourses of “success” that are defined by specific political and business ideologies, reinforce white supremacist ideology, and require students, tutors, and others associated with writing centers to adopt those same perspectives.

Corpus-assisted discourse studies (CADS) is a growing field of study that provides for holistic understandings of written texts, spoken discourse, rhetorical strategies, and the people who use them. Organized as a discussion of the topics, methods, and their potential applications for writing center research, this essay reviews three edited collections, Corpus Approaches to Discourse: A Critical Review by Charlotte Taylor and Anne Marchi (Routledge, 2018); The Routledge Handbook of Corpus Approaches to Discourse Analysis by Eric Friginal and Jack A. Hardy (Routledge, 2020); and Research Methods for Digital Discourse Analysis by Camilla Vásquez (Bloomsbury, 2022). Each introduces a range of practices, insights, and concerns for combining corpus and discourse analysis, which can be useful for developing writing center research, consultant training, and administrative outcomes.