The author provides guidance in responding to US federal government procurements that include quantitative and qualitative evaluation criteria. Systematic analysis of the relative importance of all evaluation criteria in a request for proposal can optimize page allocations and ensure balanced treatment of customer concerns, thereby achieving a maximum proposal score. A method is presented for determining relationships among evaluation criteria, and thus for making meaningful allocations of pages for proposal sections and subsections. The model lends itself to desktop computer implementation.

The author gives guidance to technical writers, engineers, proposals specialists, and managers who compete for government contracts. Ten writing and illustrating strategies that can help create winning proposals are presented.

It seems almost unfair that those who do not have this book should have to compete with those who have it and use it. How to win government contracts gives its readers an advantage in the proposal writing arena.