Background: This paper offers a hybrid, place-based ethic drawn from multiple perspectives as a way to reinvigorate ethical thought for technical communicators. Literature review: Aldo Leopold's land ethic asks us to consider actions beyond our immediate surroundings. Martin Buber's dialogic ethics complement a land ethic and interrogate interpersonal communication. Anticipatory technology ethics recommends the integration of ethical discussions and decisions during the design phase of new technologies. Together, these three approaches inform a place-based ethic for technical communicators. Research questions: 1. How might we meaningfully merge the many ways that technical communicators from varying backgrounds approach ethics into a useful ethical model that considers human interaction, technological innovation, and physical place? 2. How might such a merged model, what we call a place-based ethic, affect technical communication design? Methods: We analyze cases including documents from radical environmental defense groups, a restyling of certain federal court rules from legalese into plainer language, the creation of mortgage documents suitable for consumers and industry professionals, and the action-research design phase of a locative mobile application about public art. Results and conclusion: The cases provide concrete examples of the components of a place-based ethic, and we conclude that designing with a place-based ethic includes actively acknowledging the value of the environment, seeking areas for dialogue among involved parties and celebrating dialogue where it occurs, seeking shared spaces, clearly stating anticipated outcomes, and usability testing for potential ethical issues.

Documentation for consumers is frequently complex, convoluted, and hard to follow. Bureaucratic organizations such as insurance companies, government agencies, hospitals, and law firms often have reputations for communicating poorly. Such poorly prepared documents diminish consumers’ abilities to make informed decisions about their health, rights, and finances. When these documents leave consumers with more questions than answers, organizations must try again (and again) to communicate more clearly. With the ease of accessing documents online, organizations face increasing pressure to create effective content appropriate for broad audiences. Plain language offers an approach to language and design for producing accessible and readable public documents. This movement, which gained traction in several countries in the 1970s, has regained its momentum with recent legislation and new public and private sector initiatives. Then-US-President Barack Obama signed the Plain Writing Act in 2010 and Executive Order 13563 in 2011, requiring clear communication in plain writing from US government agencies. Other sectors have responded as well. Practitioners use plain language in a range of other areas such as healthcare, business, science, engineering, and law. In keeping with these developments, we provide this special issue to reintroduce the discussion of plain language in professional and technical communication research and practice.

Although books in the For Dummies series and other similar series have found commercial success, the approach to information design they use has not received much attention in technical communication journals. This article reports on readers' responses to information presented in the magazine Nursing Made Incredibly Easy! and two other nursing journals. Three groups of readers (two groups of nursing students and one group of nursing faculty members) responded to three articles they read by completing questionnaires and participating in focus groups. Nursing Made Incredibly Easy! was regarded as easy to read and as a good starting point for less-experienced readers, but its tone and style elicited some strong objections as well. The article provides observations and recommendations about using an informal approach to information design.

Each year, more people search the Internet for health information. Through a case study conducted at a prominent health-information company, I will show that technical communicators are well-suited to contribute to the development of online health information. Like other technical communicators, online health-information developers must make rhetorical choices based on audience needs, function within specific social contexts, and work through challenges of writing, editing, and project management.

The recent trend of incorporating more visuals into communication challenges technical communicators, who must now possess both verbal and visual literacy. Despite all the recent scholarship on visual aspects of technical communication, technical communicators lack thorough guidelines for selecting and composing effective images that convey thematic and conceptual information, or what Schriver calls “stage-setting” images. This article reviews existing literature in visual communication and reports results of a study that assessed readers' opinions of themes conveyed by specific example images. It then suggests that the rhetorical tropes of metonymy and synecdoche can be used to identify images for conveying certain themes, and that successful stage-setting images will show intrinsic, not extrinsic, relationships to their thematic subject matter.