When most people think about the water coming from their kitchen faucets, they seldom consider where the water originates and how transporting it to their homes has environmental impacts. Utilities that supply water know the complexity of their systems, but from their position as a “utility,” they view their job as supplying safe water to their customers, not necessarily stewarding the environment. Consequently, when building large projects like dams, canals, and tunnels, utilities regard environmental disruption as a necessary byproduct of serving growing cities with water. Representations of these projects often replicate the “man conquering nature” frame, praising these engineering marvels for their defiance of nature. Denver Water, the utility that serves almost 1.5 million people on the arid eastern slope of the Colorado Rockies, has produced films describing its complex system since the early 20th century, and these films reveal an evolution of values from dominating nature to actively stewarding the environment. This paper reports on a grounded theory analysis of films produced by Denver Water between 1933 and 2018 examining how the films frame human relationships to the natural environment. The results reveal that the films increasingly express stewardship ideals over those of domination, with recent public communication actively advocating for environmental causes. The paper concludes by suggesting that we can learn important lessons from Denver Water about ethical organizational action for environmental stewardship.

This article describes how one technical communication program succeeded in creating an independent department by separating from English. We describe the context that led to the decision to create an independent program and offer advice for others who might be interested in doing the same, emphasizing five key lessons that we learned during our process. We also offer some practical actions others might take if they seek to do something similar.

About the case: Female entrepreneurs play a significant role in new business creation, yet women's entrepreneurship stories remain largely absent in professional communication research. Therefore, a need exists to “give voice” to female entrepreneurship stories, and this exploratory case examines the unique identities that three female entrepreneurs express in their narratives. This case asks how three female entrepreneurs reconciled the discourses of entrepreneurship, gender, and culture to construct a unique entrepreneurial identity in their reflective narratives. Situating the case: Professional communication has only recently begun to explore entrepreneurship communication, and little of that literature explicitly investigates women's experiences. This case, by comparison, uses three conceptual categories-entrepreneurial identity, gender identity, and cultural identity-to explore how three women negotiated their workplace identities. Methods: We recruited three women who self-identified as technology company entrepreneurs, each from a different culture, and recorded their oral narratives about their entrepreneurial journeys. Three raters independently coded data drawing on dimensions extracted from prior literature to build “identity curves” for each narrative. Results: Analysis suggests that each participant negotiated discourses of entrepreneurship, gender, and culture differently, with the greatest divergence appearing on cultural codes, and the least divergence appearing on gender codes. Conclusions: Based on these results, we suggest that future research should begin with the assumption that no single “entrepreneurial identity” exists for female entrepreneurs, and more broadly that professional communication research should foreground differences among individuals rather than attempt to aggregate individual experiences into homogenous characterizations.

Research problem: This study investigates entrepreneurship as a rhetorical practice and seeks to illustrate how narratives of individuals from different cultures create a discourse of entrepreneurship. We offer theoretical and methodological considerations for comparative international analyses in entrepreneurship research. Research questions: (1) How do the stories that are told by entrepreneurs from different cultures reveal their values? (2) What can those stories tell us about entrepreneurship in different cultures? Literature review: An emerging stream of authors proposes to study entrepreneurship from individual narratives, but studies on entrepreneurship rhetorics are scarce, seldom use an international approach, and rarely cover the cultural aspects. Methodology: We collected entrepreneurial narratives in the US, Spain, and China, and deployed a novel two-fold method to retain cultural nuances and validate translation accuracy. Narrative data were studied based upon the coding, constant comparison, and memo writing used in grounded theory. Results and conclusions: We identify three core metaphorical devices used by participants to structure their entrepreneurial journeys (action and learning, autonomy and money, and exceptionalism and networks), and we suggest that the use of these metaphorical pairs varies both within and across cultures. These findings offer preliminary evidence, for the first time in the literature, that building a rhetorical understanding of entrepreneurship requires that we consider two axes: the individual and the cultural.

This article argues that in spite of some attempts to expand the diversity of approaches in Technical Communication, the field remains rooted in an expedient, managerial, techno-rational discourse, where discourse is understood as the values that guide research, practice, and teaching. The article draws on approaches from Communication Studies, specifically discursive analysis and metaphor analysis, to ground this claim and to demonstrate what possible alternative discourses might be possible. The article then argues that moving toward an “interpretive” discourse will expand the values of Technical Communication, but in a way that both retains existing assumptions but also includes a new focus on the “complete person.” Interpretive discourse is theorized using Habermas' communicative rationality and User Experience Design and the article concludes with some implications about moving Technical Communication toward discursive diversity. Ultimately, the goal of the article is to encourage researchers, teachers, and professionals to embrace this discursive diversity that complicates our historical means-ends rationality.

Drawing on the work of experiential learning experts such as John Dewey to show that one of the foundational objectives of service-learning is to encourage civic engagement, this article argues that students who undertake work in a business environment can develop a strong sense of their roles as citizens. It offers a case study of a workplace communication course to argue that experiential learning in for-profit companies has the potential to allow students to both participate in and critique corporate cultures, learning to act ethically, responsibly and democratically as agents of change.

Abstract Computer classrooms (CCs) have been an important part of writing instruction since the mid 1980s, yet little scholarship concerns the roles that directors of computer classrooms play in maintaining these facilities. Based on a review of scholarship of CC administration and an informal survey of CC administrators, this article argues that CC directors walk a tightrope between the role of teacher and manager and that we need to focus on building partnerships to maintain our facilities, because we simply cannot do by ourselves everything that this complex role requires of us.