The language movement in East Pakistan (now Bangladesh) was a social movement that seeded Bangladeshi consciousness and is often considered as prefiguring Bangladeshi independence in 1972. It underscored the centrality of linguistic identity in modern nationalism. Developments in the language movement also provide a generative example of how development and modernity can frame discussions around language reform and literacy in contexts characterized by a multilingual norm and postcoloniality. This article examines the rhetorics of language reform in the movement through a reading of a set of recommendations for developing a simplified register of Bangla, called Shahaj-Bangla, within a sense of the overall language movement and its discourse. I argue that the new register simultaneously presents a scientific and cultural view of language to suit the needs of the region. This study contributes to current scholarship in the field by showing how an example of language reform assumes a fluid nature of language while also arguing for a form of standardization aligned with modern nationalism. It also adds to our developing conversations around language and literacy transnationally through its focus on a language debate about a non-European language set in a non-Western context.

Research on written communication shows that rhetorical knowledge is a key domain of disciplinary writing expertise (Gere et. al. 2019). Much of the recent work in this area has focused on the social dimensions of learning this knowledge. This article builds on these conversations with a presentation of two “advanced academic writers” (Tardy, 2009) and interpreting how they conceptualize rhetorical knowledge through an understanding of academic communication as transaction and symbolic exchange (Britton & Pradl, 1982). I make a case for the value of a transactional framework for interpreting writers’ performance of genre situations. I also show that this framework can provide a “metagenre” (Carter, 2007), a way of doing writing in the discipline, and a “threshold concept” (Adler-Kassner & Wardle, 2015), a way of thinking about writing tasks that shapes writers’ experiences of and learning with them. The two case studies provide an argument for the efficacy of rhetorical knowledge in fostering disciplinary genres when it is framed as understanding situations of communication.