Soon Ang

1 article
Nanyang Technological University ORCID: 0009-0005-9539-6267

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Who Reads Ang

Soon Ang's work travels primarily in Technical Communication (80% of indexed citations) · 5 total indexed citations from 2 clusters.

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  • Technical Communication — 4
  • Other / unclustered — 1

Counts include only citations from indexed journals that deposit reference lists with CrossRef. Authors whose readers publish primarily in venues without reference deposits will appear less central than they are. See coverage notes →

  1. Is Empathy Effective for Customer Service? Evidence From Call Center Interactions
    Abstract

    This study examines the nature and value of empathic communication in call center dyads. Our research site was a multinational financial services call center that we came to know through grounded study techniques, including analyses of 289 stressful calls. Examining calls as communication genre revealed that agents and customers have conflicting organizational, service, and efficiency needs that undermine communication. But three types of empathic expression can mitigate these conflicts in some interactions. Affective expressions, such as “I’m sorry,” were less effectual, but attentive and cognitive responses could engender highly positive responses although customers’ need for them varied tremendously. Thus, customer service agents must use both diagnostic and enactment skills to perform empathic communication effectively, a coupling that we call empathy work.

    doi:10.1177/1050651912468887