This commentary reflects on Mumby and Stohl's essay “Disciplining Organizational Communication Studies.” The author argues that Mumby and Stohl's desire to create a “birth” story for the discipline caused them to overlook two important trends among its scholars that may work to undermine the discipline's relevance: overvaluing theory relative to the empirical study of communication behavior and resisting technology both as a subject and a tool. Organizational communication scholars should work against tendencies to maintain the currency of their research enterprise.