Those who focus on the study of visual information continue to search for effective ways to conceptualize that inquiry. However, many visual examples are better categorized as visual/verbal collaboration, complicating analysis. When analysis is based on the assumption that visual and verbal modalities perform in similar ways, important complementary differences are overlooked. Therefore, this investigation presents a series of observations from a perspective rooted in difference, which leads to the argument that visual/verbal messages develop when cohesive and perceptual relationships form between image and text, resulting in four types of loose to tight visual/verbal collaboration. Examples of each can clarify, contradict, or challenge common understanding for a particular audience. Finally, a perspective in difference uncovers another kind of image/text collaboration, which instead of relying solely on actual images and text, depends on a weave of actual with imagined text and images, leading to an untapped rhetorical opportunity.