It is felt that incumbent proposals often overlook the inherent strengths of the incumbent's experience and knowledge of a particular contract. The author stresses information retrieval of all pertinent data for writing the four key renewal documents: lobby reports, documented personnel assessments, RFP (request for proposal) contributions and vulnerability assessment reports.

Anyone is the business of soliciting, writing, or evaluating proposals should have a copy of this manual nearby; it addresses both proposals and feasibility studies.

An in-house writing course needs a knowledgeable and skilled manager for sponsorship and leadership, technical expertise from inside or outside the company, a well-written text, and a curriculum that addresses the common and recurring in-house communication problems. Having the employee students suggest topics and provide troublesome documents for diagnosis adds interest and generates commitment to the program.