This limited case study examines the situated-language practices associated with the production of negative letters in an insurance company. Using genre and sociocultural theories, the study combines textual analyses of a set of negative letters together with writers’ accounts of producing these letters to identify effective (as defined by the company) strategies for composing this correspondence. These letters are examples of generic action, and they demonstrate that genres function as constellations of regulated, improvisational strategies triggered by the interaction between individual socialization and an organization. Moreover, these constellations of resources express a particular chronotopic relation to space and time, and this relation is always axiological or value oriented. In other words, genres express space/time relations that reflect current social beliefs regarding the placement and actions of human individuals in space and time. The article identifies some of the strategies that characterize effective negative messages in this organization. It also critiques this text type for enacting a set of practices and related chronotopic orientation that are against the interests of its readers and writers.

Drawing on an extended ethnographic study of the textual practices of economists at the Bank of Canada, this article looks at narrative construction as a communal process of corporate knowledge making. Employing theories of narrative, genre, and distributed cognition as a conceptual frame, the article traces three stages in the development of a narrative known in the bank as the monetary-policy story. Evolving across a number of written genres, this symbolic representation functions as an important site of intersubjectivity among the institution's economists. In its final form, the narrative serves the bank's executives as a shared cognitive and rhetorical resource for making decisions about monetary policy and communicating these decisions to the Canadian public. This account of knowledge making at the Bank of Canada may be useful as a heuristic for researchers studying the dynamics of discourse in other professional settings.

This article calls for a rhetorical perspective on the relationship of gender, communication, and power in the workplace. In doing so, the author uses narrative in two ways. First, narratives gathered in an ethnographic study of an actual workplace, a plastics manufacturer, are used as a primary source of data, and second, the findings of this study are presented by telling the story of two women in this workplace. Arguing that gender in the workplace, like all social identities, is locally constructed through the micro practices of everyday life, the author questions some of the prevailing assumptions about gender at work and cautions professional communication teachers, researchers, and practitioners against unintentionally perpetuating global, decontextualized assumptions about gender and language, and their relationship to the distribution and exercise of power at work.

Postmodern assumptions employed by some organizational theorists recognize that “administrators' greater power lies not in their ability to control resources but in their ability to manipulate symbols—the ceremonies, rituals, images, and language of the organization” (Graham and David 9). Thus, even a genre that is often considered neutral and objective, such as meeting minutes, can become a tool of managerial control. This article presents data from an ethnographic case study that describes how an administrator in a theater organization manipulated language by using the minutes from a board of directors meeting to influence board members to vote to disband the organization.

This study explores the adoption of new media among an elite, powerful group: state legislators. The case study investigates how five information sources are used by a sample of Louisiana state legislators to meet nine different information needs. These research questions were posed: (1) What roles do the various sources available to legislators play in helping them make voting decisions, and does the importance of these information sources vary with different information needs? (2) How does new information technology fit into the information sources state legislators use in making voting decisions? and (3) Do characteristics such as the officeholder's age, tenure, and education influence how these information sources are used? The legislators in this sample indicate a preference for interpersonal communication channels, specifically statehouse insiders. They do not consider new media to be important sources for information. Their age, tenure, and education have little influence on how they use information sources.

This article analyzes the use of focus groups for the evaluation of a safety manual. To avoid one of the possible disadvantages of using focus groups, namely, sequencing or dominance problems, the method was combined with a troubleshooting text evaluation method: the plus-minus method. The combined approach produced valuable information about complex acceptance and relevance problems—information that could not easily have been obtained with other methods—part of which became available only after extensive discussion, during which opinions often changed. Information from the focus groups appeared to form a solid basis for decisions on revising or maintaining the text. Group discussion of critical remarks clarified whether the problems were related to the text or the company situation in which the manual functioned. In this way, problems with the text could sometimes be avoided by changing the situation or by explaining the situation to the readers.

Research in organizational socialization outlines a common process of transition making. Newcomers first anticipate what the workplace and their involvement there will be like and then adjust these expectations upon encounter with organizational reality. Encounter often brings some disappointment, so struggles with motivation must be resolved before the initiates are ready to settle in and become contributing members. A survey of this research, illustrated with case study excerpts from undergraduate student interns, suggests that classes intended to prepare students for workplace communication can do so more effectively if they make students aware of this adjustment process and if they help students explore the possible writing implications of such nonwriting issues.

This article explores narrative theory and research in fields closely allied with professional communication to clarify the value of narrative to our discipline. It addresses the move in many fields to reconceptualize research as narrative. Placing narrative within a postmodernist frame, it examines the centrality of ethnography within a postmodernist view. The importance of ethnography in research is related to two key narrative questions that ethnographic theorists in other disciplines are addressing: Who is telling the ethnographic story? For what purposes is the story told? This article supports the importance of taking a critical stance toward these questions and discusses the implications of postmodernist ethnographic theory for research in professional communication.

This article reviews recent studies of legal discourse and nonacademic writing and presents the results of a historical case study of an environmental public policy. The author examined the rhetoric of public sector communication to show how an Indiana water quality standards administrative law was socially constructed as it was written collaboratively in two cycles by members of a text-centered legal discourse community. Key findings describe a dynamic discourse community with changing writing roles among government employees, lay members of the audience, and water pollution control board members. The social and political context surrounding this collaborative effort delayed formal adoption of the water quality standards in the public sector. Controversial provisions of the law stimulated social and political actions, including legislation, and in the process delayed rulemaking.

An MA student in professional writing and editing undertook ethnographic research on ghostwriting in the military headquarters where he has worked as a civilian writer for 18 years. He investigated the ways in which the military's review process (or “chop chain”) influences writer psychology and the final written product. His findings shed light on writer psychology and on bureaucratese as a cultural discursive product and lead him to propose changes in local writing and reviewing practices. To suggest innovations in teaching and curriculum, this article traces the MA student's academic authorship as he drew on the disciplines of ethnography, folklore, social psychology, and composition and as he used cultural theory from Foucault and textual theory from narratology.

Few, if any, studies on collaboration examine interactions between software manual writers and graphic designers. This study analyzes these collaborations, inquiring into the ways in which writers' and designers' processes of collaboration directly affect the form and substance of a finished manual. We argue that when these developers have dialogue, draft iteratively, and jointly make decisions, they produce manuals that could not possibly be developed through linear, assembly-line collaborative processes. We characterize three possible models of collaboration—assembly line (linear drafting), swap meet (iterative drafting and joint problem solving), and symphony (codevelopment in every aspect)—and use as a case study our own collaboration in developing a manual, detailing the concerns that writers and designers bring to a manual project. Analyzing our collaboration as an example of a swap-meet model, we examine four design problems that we faced and explain the ways in which our collaborative processes uniquely shaped our solutions to these problems.

Two widely disseminated approaches impose reductive boundaries on ethnographic research by privileging one context of meaning over other essential contexts. The first, emphasizing statistical validity, privileges the research community by recommending that the ethnographer's data analysis via coding agree with that of other raters from the research community. The second asserts that the ethnographer who comes closest to validity comes closest to presenting only the subject's point of view. Ethnography, however, comprises four essential, overlapping contexts: the phenomenal context (that which is observed/recorded), the site's cultural context (the subjects' outlook), the research community context, and the researcher's interior context, shaped by experience and education. Each of the four vantages has dominating tendencies, but if one does dominate to the exclusion of others, the reductive result is data-centered, thin description; subjects-centered groupthink; research community-centered groupthink; or researchercentered solipsism. Although all contexts of meaning are important, none should fully eclipse the others.

Engineers and public relations writers must cooperate to write public relations releases in a manufacturing firm. These releases represent the firm rather than any individual writer. An ethnographic study shows, however, that both engineers and public relations writers see at least some aspects of the releases as representing themselves personally. They therefore try to control content, wording, and authorship of the documents. Despite the difficulties they have in achieving such control, writers invest in corporate texts just as they do in personal ones.

Previous research in computer-mediated communication in both the classroom and the workplace has found that patterns of interaction may differ between individuals communicating face-to-face versus communicating via a computer network. This present study, using a case study methodology, sought to analyze and compare the language of groups of business writing students as they communicated both face-to-face and on a real-time computer network. The study found that during network meetings, participation was more equal, responses tended to be more substantive and text specific, and students were more willing to offer direction than during face-to-face meetings. In addition, students reported a more positive evaluation of their network sessions.

To study the possible impact of feminist theory on technical communication, this article discusses six common characteristics of feminist theory: (a) celebration of difference, (b) impact on social change, (c) acknowledgment of scholars' backgrounds and values, (d) inclusion of women's experience, (e) study of gaps and silences in traditional scholarship, and (f) new female sources of knowledge. Three debates within feminist theory spring out of these common characteristics: whether to stress similarity or difference between the sexes, whether differences come from biological or social forces, and whether feminist scholars can avoid reinforcing binary opposition. The article then traces the impact of these characteristics of feminist theory and debates within feminist theory on the redefinition of technical communication in terms of the myth of scientific objectivity, the new interest in ethnographic studies of workplace communication, and the recent focus on collaborative writing.

What is the role of interaction, or, more generally, orality, in multiple-audience analysis and adaptation? How does orality relate to literacy in the evolution of corporate documents? A qualitative study of how seven engineers in two divi sions of a large corporation wrote for multiple audiences revealed that, in the more rhetorically successful cases observed, interaction was the central means of analyzing and adapting discourse to multiple audiences, fulfilling rhetorical and social goals, and building and sustaining a corporate culture; and orality was more potent than literacy in the engineers'composing behavior and the au diences' acceptance of the engineers' ideas and documents.